People place more faith endorsements by university professors and doctors and claims backed by independent research than by endorsements by celebrities. Core products and strategies A good strategy now is to focus development of core products or integrating with large food and pharmaceutical concerns (e. Sports Nutrition education also provides the scientific background, specific knowledge and skills to address concepts and controversies relating to sports nutrition, sports physiology and to explore the links between nutrition, physiology, performance and health outcomes through the life cycle. Sports nutrition education integrates principles of nutrition and exercise physiology and application to exercising individuals. The sports nutritional health can be broken down into the foundation of what food is basically made of namely proteins, carbohydrates and fats. We should get optimum amounts of these types for more energy and more muscle gains. You can only lose more than one pound of fat per week if you exercise properly and eat the right food instead of starving yourself. Iron, in blood, is responsible for carrying clean oxygen to healthy body cells and removing carbon dioxide from them. Taking iron supplements should be done with caution. There is such a thing as iron overdose. Consult your physician first before you take iron as part of your sports nutrition supplement. These foods should provide 12-15 percent of your daily calorie intake. And this is where the challenge lies -- how to extract the needed percentage from this food without consuming the excess bulk becomes a problem. This is exactly the reason why sports nutrition protein was formulated. But why take protein? Third, sports nutrition supplements must be taken to fine tune performance. To identify what one needs to take sports nutrition supplements for, he must watch what he eats. He must record what he craves for before, during, and after the workout. From there, he will see the trend of what nutrients he normally gets because of the food he eats and what he does not get at all.